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Why Choose You?
- Is it because your product or service is superior to others? Not necessarily. Merely relying on features and benefits alone is usually not enough to swing the prospect in your favor.
- Is it because of the price – lower or higher? Probably not. Just Google your product – they have too many similar choices out there!
- Is it because your offer is better than the competition's? Least likely reason. Many products and services are created equal.
Perceived Value
Perceived value is a customer's opinion of a product or service's value to him, her or the company.
The #1 factor influencing your prospect is perceived value, determined by the credibility you establish and the trust you generate in the mind of your customer.
Uniqueness
It's a well-known fact -- People buy from who they feel they know, like, and trust.They need to see you as an expert. They need to experience superior customer service to like you and to trust you. Uniqueness must reside in your copy.
Don’t Forget Intimacy
We all seek Intimacy. Look … just like you and me, buyers are emotional beings. We need to feel included, admired, and valued. Your outstanding copy will establish a
relationship and nurture that intimacy.
After all, isn’t that what you’re spending your dollars for?
How to Get There
I craft the words that bring out the greatness in your company, your product, and your services.
Get a FREE customized copy sample tailored for your project!